Eko Public Homepage Copy
Purpose: Section-by-section copy for the eko.day public homepage. Each section includes heading, body, and CTA copy ready for component implementation.
Source: Features Document
Section 1: Hero
Heading
Never Miss What Matters
Subheading
Eko monitors the pages you care about and tells you what changed, why it matters, and what to do next — with confidence scores so you know when to trust the analysis.
Supporting line
Stop manually checking pages. Start getting intelligent alerts in plain English.
Primary CTA
Start Free
Secondary CTA
See How It Works
Tagline (above or below hero)
We'll always let you know.
Hero visual (inline diff teaser)
Design note: The hero should include a single, compact visual diff card to immediately demonstrate the product. This is the first thing visitors see — it should feel like a real alert, not a generic illustration.
🔔 Meaningful change · stripe.com/pricing · 94% confidence
Pro plan $29/mo → $39/mo
Discount 20% → 15%
"Stripe raised Pro plan pricing by 35%.
This affects your Q2 cost projections."
Render as a floating card next to the hero text, slightly rotated or elevated with a subtle shadow. On mobile, it appears below the heading. Should feel like a real notification — not a mockup. Consider animating the diff values in on page load (old value fades, arrow slides, new value appears).
Section 2: Problem Statement
Heading
Manual page checking is broken
Pain points (render as a list or cards)
- You check a page manually — and nothing changed
- You forget to check — and miss an important update
- You see "page updated" — but have no idea what actually changed
- You subscribe to alerts — and drown in noise from timestamp updates
Closing line
The web changes constantly, but the changes that matter to you are rare and unpredictable. Existing tools either miss important updates or flood you with irrelevant noise.
Section 3: How It Works
Heading
Three steps. Zero configuration.
Steps
| Step | Heading | Description |
|---|---|---|
| 1 | Add pages | Paste any webpage address. Organize by folders. No selectors, no coding, no rules to maintain. |
| 2 | We monitor | Eko checks every page 3x per day, automatically. Noise is filtered out — only meaningful changes get through. |
| 3 | Get alerted | AI explains what changed and why it matters to you. Before/after screenshots let you see it. Confidence scores tell you when to trust vs. verify. |
Closing line
That's it. Set it and forget it.
Section 3B: Visual Diffs Showcase
Design note: This is the homepage's most important visual section. It should feel like a live product demo — showing real Eko alert cards with highlighted inline diffs. Render these as styled "alert card" mockups, not plain text. Each card should look like an actual notification the user would receive.
Heading
See exactly what changed
Subheading
Not "page updated." Not a screenshot diff. Eko shows you the exact values that changed — highlighted, in context, in plain English.
Visual diff cards
Render each card as a mock Eko alert with: page favicon/domain, change timestamp, confidence badge, diff highlights (red for removed, green for added), and the AI summary below.
Card 1: Pricing Change (Consumer — price tracking)
Page: stripe.com/pricing Detected: 2 hours ago Confidence: 94%
Inline diffs:
| Section | Before | After |
|---|---|---|
| Pro plan | $29/mo | $39/mo |
| Annual discount | 20% | 15% |
| Free tier users | 5 | 10 |
AI Summary: "Stripe raised Pro plan pricing from $29/mo to $39/mo — a 35% increase. Annual discount reduced from 20% to 15%. However, the free tier expanded from 5 to 10 users."
Why it matters: "You noted you're evaluating Stripe for your SaaS. This price increase affects your cost projections for Q2."
Card 2: Status Page (Technical — incident detection)
Page: status.aws.amazon.com Detected: 14 minutes ago Confidence: 98%
Inline diffs:
| Section | Before | After |
|---|---|---|
| API Gateway (EU) | Operational | Investigating |
| Incident | — | #4521 opened |
AI Summary: "AWS API Gateway changed from 'Operational' to 'Investigating' in the EU region. Incident #4521 opened: 'Elevated error rates in EU-West-1.'"
Why it matters: "Your production API routes through EU-West-1. Consider activating your US-East fallback."
Card 3: Job Listing (Career — job search)
Page: anthropic.com/careers Detected: 6 hours ago Confidence: 91%
Inline diffs:
| Section | Before | After |
|---|---|---|
| Engineering listings | 12 roles | 14 roles |
| New posting | — | Senior Backend Engineer (Remote) |
| New posting | — | Staff ML Infrastructure |
AI Summary: "Two new engineering roles posted: 'Senior Backend Engineer (Remote)' requiring 5+ years Python and distributed systems experience, and 'Staff ML Infrastructure' focused on training pipeline optimization."
Why it matters: "You're watching for senior engineering roles with remote options. The Senior Backend Engineer role matches your criteria."
Card 4: Terms of Service (Compliance — vendor monitoring)
Page: vendor.com/terms Detected: 1 day ago Confidence: 87%
Inline diffs:
| Section | Before | After |
|---|---|---|
| Section 8.3 — Data Rights | "Data used solely for service operation" | "Non-exclusive license to data processed through the API for service improvement purposes" |
| Section 12.1 — Liability Cap | $1,000,000 | $500,000 |
AI Summary: "Two significant changes to vendor terms. New clause in Section 8.3 grants the vendor a license to data processed through their API — previous version had no such clause. Liability cap in Section 12.1 reduced from $1M to $500K."
Why it matters: "Your compliance team should review the new data rights clause before your Q3 renewal. This may affect your GDPR obligations."
Card 5: Product Page (Consumer — deal hunting)
Page: bestbuy.com/product/samsung-65-oled Detected: 3 hours ago Confidence: 96%
Inline diffs:
| Section | Before | After |
|---|---|---|
| Price | $1,299.99 | $779.99 |
| Badge | — | "Limited Time Deal" |
| Stock | In Stock | Only 3 left |
AI Summary: "The Samsung 65" OLED TV dropped from $1,299.99 to $779.99 — a 40% discount. Tagged as a 'Limited Time Deal' with only 3 units remaining."
Why it matters: "This is below your $800 target price. Stock is very limited."
Card 6: Competitor Homepage (Business — competitive intel)
Page: competitor.com Detected: 12 hours ago Confidence: 83%
Inline diffs:
| Section | Before | After |
|---|---|---|
| Hero headline | "Simple project management for teams" | "AI-powered work orchestration platform" |
| Subheading | "Organize tasks, track progress" | "Enterprise-grade automation for modern teams" |
| CTA | "Start free trial" | "Request a demo" |
AI Summary: "Major messaging repositioning. Hero headline shifted from simplicity-focused ('Simple project management') to AI/enterprise-focused ('AI-powered work orchestration'). CTA changed from self-serve to sales-led ('Request a demo')."
Why it matters: "This signals a strategic pivot into the enterprise AI space — directly into your positioning territory. The shift from self-serve to demo-request suggests they're moving upmarket."
Screenshot Diff: Before/After Visual
Design note: Include one screenshot comparison mockup after the alert cards to show the visual side of Eko's change detection. This demonstrates that Eko doesn't just describe changes in text — it shows them visually. Render this as an interactive element with three view modes.
Heading: See the change, not just read it
Subheading: Every alert includes before/after screenshots. Compare them your way.
Visual mockup:
┌─────────────────────────────────────────────────────────────────┐
│ 📸 Screenshot Comparison · stripe.com/pricing │
│ │
│ [Side-by-Side] [Slider] [Overlay] Feb 10 → Feb 11 │
│ │
│ ┌──────────────────────┐ ┌──────────────────────┐ │
│ │ │ │ │ │
│ │ Before │ │ After │ │
│ │ │ │ │ │
│ │ Pro Plan │ │ Pro Plan │ │
│ │ ┌──────────────┐ │ │ ┌──────────────┐ │ │
│ │ │ $29/month │ │ │ │ $39/month │ │ │
│ │ │ ~~~~~~~~~~ │ │ │ │ ~~~~~~~~~~ │ │ │
│ │ │ 20% annual │ │ │ │ 15% annual │ │ │
│ │ │ discount │ │ │ │ discount │ │ │
│ │ └──────────────┘ │ │ └──────────────┘ │ │
│ │ │ │ │ │
│ └──────────────────────┘ └──────────────────────┘ │
│ │
│ 💡 Highlighted regions show detected changes │
└─────────────────────────────────────────────────────────────────┘
View modes:
| Mode | Description | Best for |
|---|---|---|
| Side-by-side | Before and after shown next to each other | Quick visual comparison |
| Slider | Drag a handle to reveal before/after | Spotting subtle layout changes |
| Overlay | Toggle between before and after in place | Seeing exactly what shifted |
Supporting line:
AI tells you "price changed from $29 to $39." Screenshots show you exactly where on the page it happened — highlighted and impossible to miss.
Section closing line
Every alert is this specific. Every change, explained — in words and in pictures.
Design specifications
- Card layout: Favicon + domain at top, timestamp + confidence badge on right, diff table in center, AI summary and "Why it matters" below
- Diff highlighting: Use
strikethrough redfor removed values and bold green for new values in the diff table - Confidence badge: Color-coded pill (green 80%+, yellow 50-79%, orange <50%)
- Scroll/carousel: On mobile, these cards should be horizontally scrollable. On desktop, consider a 2-column grid or a vertical scroll with sticky header
- Animation: Consider revealing cards one at a time on scroll, or letting users click through tabs by page type (Pricing / Status / Jobs / Terms / Product / Competitor)
Section 4: Key Features
Heading
Get answers, not just alerts
Feature cards
AI Change Summaries
Every change comes with a plain-English explanation of what changed, why it matters, and a confidence score so you know when to trust the analysis.
Noise-Free Monitoring
Eko automatically filters out timestamp updates, ad rotations, session data, and minor formatting changes. You only hear about changes that actually matter.
Section-Level Precision
See exactly what changed within each section — "Price: $29/mo → $39/mo" not just "pricing section updated."
Tracking Notes
Tell Eko why you're tracking a page. Get explanations personalized to your intent — not generic descriptions.
Without a note: "Pricing section was updated with new values."
With a note: "The laptop you're watching dropped from $999 to $749 — below your $800 target."
Urgent Alerts
Mark time-sensitive pages as Urgent. Get an instant SMS and email the moment a meaningful change is detected.
Screenshot Comparisons
Every change comes with before/after screenshots so you can visually verify what happened. Compare using side-by-side view, a drag slider, or overlay toggle — your choice.
"The AI summary tells you what changed. The screenshots let you see it."
Zero-Config Setup
Just paste a webpage address. No element selectors, no rules to configure, no maintenance as pages change.
Section 5: Use Cases
Heading
What will you stop manually checking?
Use case cards
Track Prices
Watch products you want to buy. Get alerted when prices drop below your target — with exact before-and-after values.
"Price: $1,299 → $779. Stock: In Stock → Only 3 left."
Monitor Competitors
Track competitor pricing, features, and messaging. Know about changes within 24 hours — not weeks.
"Competitor X: Pro plan dropped from $49/mo to $39/mo. Free tier expanded from 5 to 10 users."
Catch Job Postings
Monitor career pages at companies you want to work for. Apply on day one, not after the listing closes.
"New posting: Senior Backend Engineer (Remote). Requires 5+ years Python, mentions distributed systems."
Watch Vendors & Terms
Track terms of service, pricing pages, and policies for tools your business depends on. Spot changes before they affect you.
"New clause in Section 8.3: Vendor now claims license to data processed through the API."
Follow API & Status Changes
Catch deprecations, outages, and breaking changes before they hit production.
"Endpoint /v2/users marked deprecated. Migration deadline: March 1. Replacement: /v3/users."
Stay Compliant
Track regulatory guidance, privacy policies, and legal documents. Get the full response window, not a last-minute scramble.
"SEC Guidance revised: New reporting requirements for AI-generated financial summaries. Effective April 15."
Section 5B: Where Do I Start?
Design note: This section bridges "here's what Eko does" and "sign up now." It's instructional — it helps users picture their own life and think "oh, I already do this manually." Render each starter as a card or collapsible block. The tone is friendly and direct, like a knowledgeable friend walking you through setup.
Expanded version: A full standalone page with more situations, multiple tracking note examples, and sample Eko alerts lives at where-do-i-start.md (future route:
/start).
Heading
Where do I start?
Subheading
Think about the pages you already check manually. Here's how most people begin.
Personal Life
Your money
Think of one or two pages where you check prices or track your finances — a product you're waiting to go on sale, your bank's fee schedule, or a subscription you're watching.
Add pages like:
- A product page on Amazon, Best Buy, or any retailer
- Your insurance provider's plan or rate page
- A subscription service's pricing page (streaming, software, gym)
We'll notify you when:
- A price drops below the number you've been waiting for
- Your plan's monthly rate or included features change
- A limited-time sale or coupon appears that wasn't there before
Example tracking note: "Watching for this TV to drop under $500 before summer."
Your career
Think of one or two companies you'd love to work for. Find their careers or jobs page.
Add pages like:
- A company's /careers or /jobs page
- A specific job listing you've already applied to
- A university program's admissions or fellowship page
We'll notify you when:
- A new role is posted that matches your skills
- A job description you applied to changes its requirements or salary range
- Application deadlines or program openings are announced
Example tracking note: "Alert me when they post senior engineering roles with remote options."
Your shopping & travel
Think of a trip you're planning or a big purchase you're researching.
Add pages like:
- A flight route page on an airline or travel site
- A hotel's rate page for your travel dates
- A product page for something you're comparing (electronics, furniture, gear)
We'll notify you when:
- A flight or hotel price changes for your dates
- A product goes back in stock or drops in price
- Cancellation policies or return windows change
Example tracking note: "Tracking JFK→LAX flights for March. Alert me under $250 roundtrip."
Work Life
Your competitors
Think of one or two competitors your team talks about most. Find their pricing page or homepage.
Add pages like:
- A competitor's /pricing or /plans page
- A competitor's homepage or product landing page
- A competitor's changelog or "what's new" page
We'll notify you when:
- They raise or lower prices, add tiers, or change what's included
- They reposition their messaging or launch a new feature
- They announce something that affects how your customers compare you
Example tracking note: "Competitor pricing — need to know if they undercut our $49/mo tier."
Your vendors & tools
Think of the tools your team depends on — the ones that would cause pain if something changed without warning.
Add pages like:
- A vendor's /pricing page (especially before renewal)
- A vendor's /terms or /privacy page
- A critical service's status page (AWS, Stripe, Twilio, etc.)
We'll notify you when:
- Pricing increases or plan structures change before your renewal
- Terms of service add new clauses about data usage or liability
- A status page moves from "Operational" to "Investigating"
Example tracking note: "Vendor pricing page — renewal in Q3, need advance notice of increases."
Your technical dependencies
Think of the APIs, SDKs, or frameworks your code depends on. Find their docs or changelog.
Add pages like:
- An API's changelog or versioning page
- A framework's documentation page for a feature you use
- A package's security advisory page (GitHub, npm, PyPI)
We'll notify you when:
- An endpoint is deprecated or a migration deadline is announced
- Documentation changes the recommended configuration pattern
- A critical security vulnerability is published for a package you use
Example tracking note: "Alert me to breaking changes or deprecations in the v3 API."
Section closing line
You already know what to track — you've been checking those pages manually. Now let Eko do it for you.
Primary CTA
Add Your First Page — Free
Section 6: Intelligence Differentiator
Design note: This section should be a dramatic side-by-side. Left side feels empty and useless; right side feels rich and actionable. Consider rendering these as actual mock notification UIs rather than a table.
Heading
Intelligence over alerts
Subheading
Other tools tell you something changed. Eko explains what, why, and what to do.
Side-by-side comparison 1: Pricing change
Other tools:
⚠️ Change detected
Page: stripe.com/pricing
Timestamp: Feb 10, 2026 3:42pm
Status: Changed
[View Diff →]
You click "View Diff" and get a wall of highlighted HTML or a blurry screenshot overlay.
Eko:
🔔 Meaningful change detected 94% confidence
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
stripe.com/pricing 2 hours ago
What changed:
┌─────────────────┬───────────┬───────────┐
│ Section │ Before │ After │
├─────────────────┼───────────┼───────────┤
│ Pro plan │ $29/mo │ $39/mo │
│ Annual discount │ 20% │ 15% │
│ Free tier │ 5 users │ 10 users │
└─────────────────┴───────────┴───────────┘
Summary: Stripe raised Pro plan pricing by 35%. Annual
discount reduced. Free tier expanded to 10 users.
Why it matters: You're evaluating Stripe for your SaaS.
This price increase affects your Q2 cost projections.
Side-by-side comparison 2: Status page
Other tools:
⚠️ Change detected
Page: status.aws.amazon.com
Status: Changed
Eko:
🔴 Urgent change detected 98% confidence
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
status.aws.amazon.com 14 minutes ago
What changed:
┌──────────────────┬─────────────┬────────────────┐
│ Service │ Before │ After │
├──────────────────┼─────────────┼────────────────┤
│ API Gateway (EU) │ Operational │ Investigating │
│ Incident │ — │ #4521 opened │
└──────────────────┴─────────────┴────────────────┘
Summary: AWS API Gateway moved to "Investigating" in
EU-West-1. Incident #4521: elevated error rates.
Why it matters: Your production API routes through
EU-West-1. Consider activating your US-East fallback.
Side-by-side comparison 3: Terms of service
Other tools:
⚠️ Change detected
Page: vendor.com/terms
Status: Changed
[View Screenshot Diff →]
You get two overlapping screenshots of a 30-page legal document.
Eko:
🔔 Meaningful change detected 87% confidence
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
vendor.com/terms 1 day ago
What changed:
┌───────────────────────┬──────────────────────┬──────────────────────────┐
│ Section │ Before │ After │
├───────────────────────┼──────────────────────┼──────────────────────────┤
│ 8.3 — Data Rights │ "Data used solely │ "Non-exclusive license │
│ │ for service │ to data for service │
│ │ operation" │ improvement purposes" │
├───────────────────────┼──────────────────────┼──────────────────────────┤
│ 12.1 — Liability Cap │ $1,000,000 │ $500,000 │
└───────────────────────┴──────────────────────┴──────────────────────────┘
Summary: New data license clause in Section 8.3. Vendor now
claims rights to API-processed data. Liability cap halved.
Why it matters: Review before your Q3 renewal. The new data
rights clause may affect your GDPR obligations.
Screenshot diff callout (between comparisons and confidence)
Design note: A compact callout between the side-by-side comparisons and the confidence table. Reinforces that Eko gives you BOTH text intelligence AND visual proof — competitors give you one or the other.
Copy:
Other tools give you a raw screenshot diff with no explanation. Or a text alert with no visual proof. Eko gives you both: AI summaries that explain the change and before/after screenshots that show it — with side-by-side, slider, and overlay views.
| Tool type | What you get |
|---|---|
| Screenshot-based tools | Blurry pixel overlay. No explanation. You figure it out. |
| Text-based tools | "Change detected." No visual. No context. |
| Eko | AI summary + confidence score + before/after screenshots in 3 view modes |
Confidence scores explainer
| Score | Meaning | What to do |
|---|---|---|
| High (80%+) | Clear, unambiguous change | Trust the summary |
| Medium (50–79%) | Likely accurate, some ambiguity | Review if critical |
| Low (<50%) | Uncertain or complex change | Check the source page |
Supporting line
AI isn't perfect. Eko tells you when you can trust the analysis — and when you should verify yourself.
Section 7: Social Proof / Trust Signals
Heading
Built different
Trust points (render as icon + text badges)
- 3x/day monitoring on every page, every plan
- 24+ page types automatically detected
- Section-level diffs show exact value changes
- Confidence scores on every summary
- Fair-use compliant — drives users back to the source
Section 8: Pricing
Heading
Simple pricing. No check-frequency math.
Subheading
Every plan includes 3x/day monitoring, AI summaries, and noise filtering. Pick the one that fits.
Plans
Free — $0/mo
- 10 tracked pages
- 3x/day monitoring
- Last 10 changes per page
- AI summaries & inline diffs
- Email alerts on every change
- No credit card required
CTA: Get Started Free
Eko Base — $9/mo
- 50 tracked pages
- 5 Urgent pages (SMS + email)
- Lifetime change history
- Daily digest option
CTA: Start with Base
Eko Pro — $19/mo
Most popular
- 125 tracked pages
- 25 Urgent pages (SMS + email)
- Trends analysis
- Priority support
- Everything in Base
CTA: Go Pro
Eko Team — $39/mo
- 300 tracked pages
- 50 Urgent pages (SMS + email)
- Team collaboration
- Volume pricing available
- Everything in Pro
CTA: Start Team Plan
Enterprise callout
Tracking 300+ pages? Need custom integrations, SSO, or dedicated support?
CTA: Contact Sales
Section 9: FAQ
Heading
Questions? Answers.
What is Eko?
Eko is AI-powered page monitoring that tracks webpages you care about and delivers intelligent summaries explaining what changed, why it matters, and what to do next.
How is Eko different from other monitoring tools?
Most tools just say "something changed" or show a screenshot diff. Eko explains changes in plain English, filters out noise automatically, and provides confidence scores so you know when to trust the analysis.
What can I track?
Any public webpage — pricing pages, status pages, job postings, product pages, documentation, terms of service, and more. If it has a URL, you can track it.
How often does Eko check my pages?
Every page is monitored 3x per day on all plans — there's nothing to configure. For time-sensitive pages, mark them as Urgent to get instant SMS + email when a meaningful change is detected.
What are confidence scores?
Confidence scores (0–100%) indicate how clearly Eko could identify and summarize a change. High confidence means you can trust the summary; lower confidence means you should verify by checking the source.
Is there a free plan?
Yes. Track up to 10 pages, monitored 3x per day, with full AI summaries and email alerts. No credit card required.
Can I upgrade or downgrade anytime?
Yes. Upgrades take effect immediately; downgrades take effect at your next billing cycle.
Section 10: Final CTA
Heading
Stop checking. Start knowing.
Subheading
Add your first page in 30 seconds. Free forever for up to 10 pages.
Primary CTA
Get Started Free
Secondary CTA
See How It Works
Implementation Notes
Audience priority for homepage
The homepage should lead with consumer-friendly language (price tracking, job monitoring) and layer in professional/enterprise use cases further down. The features document identifies three tiers: Consumers, Professionals, Enterprise — the homepage should feel approachable first, powerful second.
Visual diffs are the homepage centerpiece
The visual diff cards in Section 3B and the side-by-side comparisons in Section 6 are the most important visual elements on the entire page. They are the product demo. Every other section supports them.
Priority order for visual assets:
- Visual diff alert cards (Section 3B) — These ARE the product. 6 cards across page types (pricing, status, jobs, terms, product, competitor). Each must feel like a real Eko alert with favicon, timestamp, confidence badge, diff table, AI summary, and "why it matters."
- Hero diff teaser (Section 1) — A compact, single-card preview that immediately shows the product's value above the fold.
- Side-by-side comparisons (Section 6) — "Other tools vs. Eko" rendered as mock notifications. The contrast should be visceral: left side is empty/useless, right side is rich/actionable.
- Dashboard Overview — stats bar, recent updates feed, AI summaries
- Mobile Notification Mockup — push notification with summary preview
Diff card design system
All visual diff elements should share a consistent design language:
- Favicon + domain as card header identifier
- Timestamp in relative format ("2 hours ago", not "Feb 10 3:42pm")
- Confidence badge as color-coded pill (green/yellow/orange)
- Diff table with before/after columns; removed values in muted red, new values in bold green
- AI Summary in conversational tone ("Stripe raised..." not "Price value modified")
- "Why it matters" personalized to tracking note context
- Arrow notation for inline value changes:
$29/mo → $39/mo - Screenshot comparison attached to diff cards: toggle between side-by-side, slider, overlay modes. Highlighted regions on screenshots should correspond to the inline diff values above them
Page type detection (background feature)
Eko classifies pages into 24+ types (Pricing, Status, Careers, API docs, Terms, etc.) for tailored analysis. This can be mentioned as a trust signal but doesn't need its own section — it's baked into the "how it works" intelligence.
Messaging tone
Per the features document: confident but honest, specific over vague, benefit-led. The tagline "We'll always let you know" should appear consistently. Avoid superlatives — let the specificity of inline diffs and confidence scores do the convincing.