Eko About Page Copy
Purpose: Section-by-section copy for the eko.day/about page. Uses
AbstractHero(animated waves background) andNarrativeSectionStackcomponents from@eko/ui. The three value narratives map directly to Eko's product invariants defined in CLAUDE.md.Source: Features Document
Section 1: Hero
Component:
AbstractHerowith animated waves visual
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Staying informed shouldn't be a chore
Origin Story
We built Eko because we were tired of the same routine: open a browser tab, check a page, see nothing changed, close the tab. Repeat tomorrow. And the next day. And the day after that.
The worst part wasn't the wasted time — it was the one day we forgot to check and missed the change that actually mattered. A price drop that came and went. A job posting that filled before we saw it. A vendor that quietly updated their terms.
The web is constantly changing, but the changes that matter to you are rare and unpredictable. We wanted a tool that would watch for us — and tell us not just that something changed, but what changed and why it matters.
So we built Eko.
Tagline
We'll always let you know.
Section 2: Mission
Design note: Rendered with an eyebrow label above the headline. Clean, centered layout.
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Our mission
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Make web monitoring intelligent
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Most monitoring tools answer a simple question: "Did this page change?" That's not enough. A page can change a hundred times a day — timestamps update, ads rotate, session data shifts — and none of it matters to you.
Eko answers a better question: "Did something meaningful change, and what should I do about it?"
We use AI to filter noise, explain changes in plain English, and tell you how confident we are in the analysis. The result is a monitoring tool that respects your attention — you hear from us when it matters, and not when it doesn't.
Section 3: Value Narratives
Component:
NarrativeSectionStack— renders as a vertical stack of three narrative sections, each with an eyebrow, headline, and body paragraph. These three values map directly to Eko's core product invariants.
Narrative 1: Delta-First
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Delta-first
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We focus on meaningful changes
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Eko doesn't store or display full page content. We detect what changed and summarize the difference — the delta. This means you get precise, actionable alerts instead of being asked to spot the difference in a wall of text.
Our noise filtering automatically strips out timestamp updates, ad rotations, session tokens, and other irrelevant changes. Only content that actually matters reaches your inbox. The result: fewer alerts, higher signal, and a monitoring tool you won't learn to ignore.
Narrative 2: Non-Substitutive
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Non-substitutive
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We respect the source
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Eko is designed to complement the pages you monitor, not replace them. Our summaries describe changes to drive you back to the source — never to make visiting the original page unnecessary.
This isn't just an ethical choice — it's a design principle. We believe content creators deserve their traffic. Our fair-use-compliant approach means Eko works with the web, not against it. When a change matters, we tell you what happened and send you to the source to see it for yourself.
Narrative 3: Transparent
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Transparent
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We're honest about uncertainty
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AI isn't perfect, and we don't pretend otherwise. Every change summary includes a confidence score — a 0–100% rating that tells you how clearly Eko could identify and describe the change.
High confidence? Trust the summary. Lower confidence? Check the source page. This transparency is built into every alert because we believe you deserve to know when our analysis is certain and when it's not. No other monitoring tool gives you this level of honesty about its own accuracy.
Section 4: Final CTA
Design note: Clean closing section with a single call to action. The heading should feel like an invitation, not a sales pitch.
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Start monitoring what matters
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Add your first page in 30 seconds. Free forever for up to 10 pages.
Primary CTA
Get started free → /signup