Eko: Consumer-Facing Features Document
Purpose: Comprehensive product features reference for marketing content creation including landing pages, ad copy, email campaigns, and sales materials.
Last Updated: January 2026
1. Executive Summary
One-Liner
Eko is an AI-powered page monitoring tool that tells you what changed, why it matters, and what to do next.
Tagline
We'll always let you know.
Core Promise
Stop manually checking pages. Start getting intelligent alerts that explain changes in plain English—with confidence scores so you know when to trust the analysis.
Key Differentiators
- Intelligence over alerts: Explains changes, doesn't just detect them
- Noise-free monitoring: Only meaningful changes, not every timestamp update
- Transparent confidence: Know when to trust the analysis and when to verify
- Section-level precision: "Price dropped from $29 to $19" not "element changed"
- Publisher-friendly design: Fair-use compliant, drives users back to source
- No personal data: Eko only tracks public pages—never pages behind logins or containing personal information
Target Audiences
| Audience | Primary Use Case |
|---|---|
| Consumers | Price tracking, job monitoring, policy changes |
| Professionals | Competitive intelligence, vendor monitoring, compliance |
| Enterprise | Risk management, regulatory tracking, market signals |
2. Product Overview
The Problem
Manual page checking is broken.
- You check a page manually... and nothing changed
- You forget to check... and miss an important update
- You see "page updated"... but have no idea what actually changed
- You subscribe to alerts... and drown in noise from timestamp updates
The web changes constantly, but the changes that matter to you are rare and unpredictable. Existing tools either miss important updates or flood you with irrelevant notifications.
The Solution
Eko monitors pages you care about and delivers intelligent change summaries.
Unlike screenshot-based tools that just show you pixels changed, Eko uses AI to:
- Understand what changed (factual diff description)
- Explain why it matters (significance based on your intent)
- Suggest what to do next (actionable guidance)
- Rate its confidence (so you know when to trust vs. verify)
How It Works
┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐
│ 1. ADD PAGES │ ──► │ 2. MONITOR │ ──► │ 3. GET ALERTED│
│ │ │ │ │ │
│ Paste any │ │ 3x/day checks │ │ AI explains │
│ webpage address │ │ run on every │ │ what changed │
│ Organize by │ │ page—always on │ │ and why it │
│ folders │ │ │ │ matters to you │
└─────────────────┘ └─────────────────┘ └─────────────────┘
That's it. No coding, no selectors, no maintenance. Set it and forget it.
3. Problem & Solution Scenarios
Not all browsing is the same. Most of the time we browse to learn, explore, or be entertained—and that's not something that needs fixing. But there's a different kind of browsing buried in our routines: Purposeful Page Tracking—the act of returning to a specific page, over and over, to see if something changed. A price. A job listing. A policy. A status page.
This kind of browsing isn't casual. It's a chore disguised as a habit. It's checking a page for the tenth time only to find nothing new—or worse, missing the one time it actually mattered.
Eko doesn't replace browsing. Eko replaces the need to go back and check. The scenarios below show what Purposeful Page Tracking looks like in practice, why the manual approach fails, and how Eko turns each one into a solved problem.
A. Money & Revenue
Prices change without warning. By the time you notice, the deal is gone or the budget is blown. Eko watches pricing pages for you and delivers exact before-and-after values—so you act on changes, not discover them too late.
1. Missing a Price Drop You've Been Waiting For
The Problem: You've been eyeing a laptop for months, waiting for the price to fall below $800. You check the page every few days—sometimes twice a day—but prices shift unpredictably. One weekend you forget, and Monday morning it's back to full price. The $200 discount came and went in 48 hours.
The Manual Method: Bookmark the page. Check it compulsively. Maybe set a browser reminder. Hope you happen to look at the right time.
The Eko Solution: Add the product page with a tracking note: "Alert me when this drops below $800." Eko checks daily, filters out noise like "limited time" banner rotations, and sends you a clear alert: "Price dropped from $999 to $749—below your $800 target." You buy it before the sale ends.
2. A Vendor Raising Prices Before Your Renewal
The Problem: Your team relies on a SaaS tool billed annually. Three weeks before renewal, the vendor quietly updates their pricing page—your tier jumps 30%. You don't find out until the invoice arrives, and now there's no time to negotiate or switch.
The Manual Method: Manually visit each vendor's pricing page every quarter. Screenshot it for comparison. Maintain a spreadsheet. Hope nothing slips through the cracks.
The Eko Solution: Track every critical vendor's pricing page with a note like "Renewal in Q3—alert me to any pricing changes." When Stripe adjusts their Pro plan from $29/mo to $39/mo, Eko tells you the exact change with inline diffs: "Pro plan: $29/mo → $39/mo. Annual discount: 20% → 15%." You have weeks to renegotiate.
3. Subscription Plan Changes That Erode Your Features
The Problem: A tool you depend on restructures its plans. Features that were included in your tier silently move to a higher plan. You only discover this when a workflow breaks because an API endpoint now requires an upgrade.
The Manual Method: Periodically re-read the full pricing/features matrix. Compare it to screenshots from last month. Notice nothing until something stops working.
The Eko Solution: Track the pricing page and the product changelog. Eko detects the restructure and explains: "'Custom Webhooks' moved from Pro to Enterprise tier. 3 other features now require Enterprise." You can evaluate alternatives before your access disappears.
4. Missing a Flash Sale or Limited-Time Coupon
The Problem: E-commerce sites run flash sales for hours, not days. By the time a deal forum picks it up, inventory is gone. The 40% off deal you wanted was live from 6am to noon on a Tuesday.
The Manual Method: Follow deal forums. Set Google Alerts (which rarely catch pricing changes). Refresh pages manually during suspected sale windows.
The Eko Solution: Add the pages for products you're watching. Eko's daily check catches the price change and explains: "Price: $1,299 → $779. Stock: 'In Stock' → 'Only 3 left.'" You get a notification while there's still time to act.
B. Career & Opportunity
The best opportunities disappear fast. If you're manually checking career pages, you're already behind. Eko monitors listings and openings daily, alerting you within 24 hours so you're first in line—not last to know.
1. Dream Job Posted and Filled Before You See It
The Problem: Your target company posts a senior engineering role on a Tuesday. By Friday, when you do your weekly check, the listing is already marked "No longer accepting applications." You were qualified. You just didn't know in time.
The Manual Method: Bookmark 10-15 career pages. Check them every few days. Scroll through dozens of irrelevant postings to see if anything new matches your criteria.
The Eko Solution: Track each company's careers page with a note: "Alert me when they post senior engineering roles with remote options." Eko detects the new listing within 24 hours and tells you: "New posting: 'Senior Backend Engineer (Remote)' added to engineering careers. Requires 5+ years Python, mentions distributed systems." You apply on day one.
2. Job Requirements Quietly Changing After You Apply
The Problem: You applied to a role last week. The company updates the listing to add "MBA preferred" and restructures the salary band—but you have no idea. You prepare for the interview based on stale information.
The Manual Method: Re-read your saved job listings periodically. Compare to the live version. Usually forget entirely once you've applied.
The Eko Solution: Keep tracking the listing after you apply. Eko flags: "Job description updated: Added 'MBA preferred' to qualifications. Salary range changed from '$140k-$180k' to '$120k-$160k.'" You walk into your interview informed.
3. Grant or Funding Windows Opening Silently
The Problem: A government agency or foundation updates their grants page to announce a new funding cycle. The window is 30 days. You find out on day 25 from a colleague who happened to check. There's not enough time to prepare a strong application.
The Manual Method: Subscribe to mailing lists (which are often delayed). Check agency websites monthly. Rely on word-of-mouth.
The Eko Solution: Track the grants/funding page with a note: "Alert me to new funding cycles or deadline changes." Eko catches the update on day one: "New funding opportunity posted: '2026 Innovation Grant' — applications open through March 15. Budget: $2M across 10 awards." You have the full window to prepare.
C. Competitive Intelligence
Your competitors won't announce their strategy to you. But their websites will—if you're paying attention. Eko tracks competitor pages around the clock and translates every update into a plain-English briefing your team can act on immediately.
1. Competitor Undercuts Your Pricing Overnight
The Problem: Your main competitor drops their prices by 20% on a Friday. Your sales team doesn't find out until Monday, after losing two deals over the weekend. "Their site says $39/mo now—you're charging $49," a prospect tells them.
The Manual Method: Assign someone to check competitor pricing weekly. Maintain a comparison spreadsheet. React days or weeks after the change.
The Eko Solution: Track every competitor's pricing page. Eko catches the change within 24 hours: "Competitor X: Pro plan dropped from $49/mo to $39/mo. Free tier expanded from 5 users to 10 users." Your team adjusts positioning before Monday morning.
2. Missing a Competitor's Feature Launch
The Problem: A competitor quietly ships a feature your customers have been requesting. They update their product page and changelog on the same day. You learn about it three weeks later when a customer asks, "Why don't you have what [Competitor] just launched?"
The Manual Method: Follow competitor blogs. Check their changelogs periodically. Monitor social media for product announcements. Things still slip through.
The Eko Solution: Track competitor product pages, changelogs, and feature lists. Eko provides a clear summary: "New feature announced on competitor changelog: 'AI-powered analytics dashboard' — described as 'real-time insights with natural language queries.'" You can evaluate, respond, or communicate proactively to customers.
3. Competitor Repositioning Their Messaging
The Problem: Your competitor rewrites their homepage from "Simple project management" to "AI-powered work orchestration." Their positioning shift signals a strategic pivot—into your territory. You don't notice until the market starts comparing you.
The Manual Method: Periodically screenshot competitor homepages. Compare old and new. Hope you spot the subtle but significant shifts.
The Eko Solution: Track competitor homepages and landing pages. Eko detects the messaging shift: "Hero headline changed from 'Simple project management for teams' to 'AI-powered work orchestration platform.' Subheading now emphasizes 'enterprise-grade automation.'" You see the strategic pivot the day it happens.
4. Partner or Integration Page Changes Affecting Your Ecosystem
The Problem: A platform you integrate with removes your product from their integrations directory—or adds a new competitor. You find out when a customer support ticket asks why the integration link is broken.
The Manual Method: Periodically check all partner directory pages where you're listed. Maintain a list of where your integrations appear. This never actually happens consistently.
The Eko Solution: Track every partner/integration page that lists your product. Eko alerts you: "Your integration listing was removed from the 'Featured Partners' section. Two new competitors added: [Company A] and [Company B]." You can reach out to the partner before customers notice.
D. Compliance & Risk
Regulatory changes and policy updates don't wait for you to be ready. A missed update can mean fines, broken workflows, or legal exposure. Eko monitors policy and legal pages continuously, surfacing the exact clauses that changed so your compliance team can respond before deadlines close.
1. Vendor Changes Terms of Service Without Notice
The Problem: A vendor you rely on updates their Terms of Service. Buried on page 12 is a new clause: they now claim a license to data processed through their API. You don't discover this until a compliance audit six months later, and now you're exposed.
The Manual Method: Assign legal to re-review vendor ToS on a quarterly basis. In practice, no one remembers until audit season.
The Eko Solution: Track every critical vendor's Terms of Service page. Eko summarizes the change: "New clause added to Section 8.3: Vendor now claims 'non-exclusive license to data processed through the API for service improvement purposes.' Previous version had no such clause." Legal reviews it the same day, before you ship any more data.
2. Regulatory Guidance Updated While You're Still Following the Old Rules
The Problem: A regulatory body updates its guidance document. Your compliance team has been following the previous version. The new requirements take effect in 90 days, and you find out with 30 days left—not enough time for a proper implementation.
The Manual Method: Subscribe to regulatory newsletters (often delayed). Check agency websites monthly. Attend industry conferences where changes are sometimes discussed.
The Eko Solution: Track relevant regulatory guidance pages with a note: "Alert me to new requirements affecting our filings." Eko detects the update: "SEC Guidance Document 2026-04 revised: New reporting requirements for AI-generated financial summaries. Effective date: April 15, 2026." You have the full 90-day window.
3. Privacy Policy Changes at a Data Processor You Use
The Problem: A third-party data processor changes their privacy policy to allow data sharing with new categories of partners. Under GDPR, you're responsible for your data even in their hands. If a regulator asks, "Did you review this change?"—you didn't.
The Manual Method: Schedule quarterly reviews of all data processor policies. Maintain a tracker spreadsheet. In practice, it's always outdated.
The Eko Solution: Track every data processor's privacy policy. Eko explains: "New section added: 'Data may be shared with advertising partners for anonymized benchmarking.' Previous policy limited sharing to 'service operation only.'" Your DPO can assess the GDPR implications immediately.
E. Technical Operations
APIs break, docs change, and status pages lie. Staying on top of your technical dependencies shouldn't require a full-time monitor. Eko watches changelogs, docs, and status pages for you—flagging deprecations, outages, and breaking changes before they hit production.
1. API Deprecation You Discover in Production
The Problem: A service you depend on deprecates an API endpoint. They updated their docs three weeks ago. Your team missed the announcement. Now it's failing in production on a Saturday night, and you're scrambling to migrate to v3.
The Manual Method: Follow API changelogs via RSS (if one exists). Check developer documentation periodically. Rely on deprecation headers in responses that no one monitors.
The Eko Solution: Track the API changelog and documentation pages with a note: "Alert me to breaking changes or deprecations in v3 API." Eko catches the update: "Endpoint /v2/users marked as deprecated. Migration deadline: March 1, 2026. Replacement: /v3/users with new authentication flow." You migrate on your schedule, not in a crisis.
2. A Dependency's Status Page Signals Trouble Before the Outage
The Problem: Your payment processor's status page changes from "Operational" to "Investigating" at 2pm. Full degradation hits at 4pm. You don't notice until customer complaints roll in at 5pm—three hours after you could have activated your fallback.
The Manual Method: Open a browser tab with each critical vendor's status page. Glance at it periodically. Subscribe to status emails that arrive after you've already heard from customers.
The Eko Solution: Track the status pages of every critical dependency. Eko alerts you in real time: "API Gateway: 'Operational' → 'Investigating.' Incident #4521 opened: 'Elevated error rates in EU region.'" You activate your fallback before the outage escalates.
3. Documentation Changes That Break Your Implementation
The Problem: A framework you use updates its documentation to reflect a new configuration pattern. Your app still uses the old pattern—which technically still works, but is no longer tested or supported. When the next minor version drops, your build breaks.
The Manual Method: Re-read docs for every dependency before upgrading. In practice, you just upgrade and hope. Then debug for hours when something breaks.
The Eko Solution: Track documentation pages for your critical dependencies. Eko identifies: "Configuration section updated: config.legacy pattern replaced with config.v2. Note: 'Legacy configuration will be removed in v5.0.'" You update your implementation before it becomes urgent.
4. Security Advisory Published for a Package You Use
The Problem: A security advisory is published for a library deep in your dependency tree. It's rated "Critical" and has a known exploit. The advisory was posted Monday. You find out Thursday, from a security scanner running as part of your monthly review.
The Manual Method: Run dependency audits periodically. Monitor security mailing lists. Check GitHub advisories. Something always slips.
The Eko Solution: Track the security advisory pages for your critical packages. Eko flags it immediately: "Critical vulnerability CVE-2026-XXXX published for libxml2 versions < 2.12.1. Severity: 9.8/10. Patch available in 2.12.2." You patch on day one, not day four.
4. Feature Deep Dives
A. Core Monitoring
| Feature | Description | Consumer Benefit | Business Benefit |
|---|---|---|---|
| Track Any Page | Monitor any public webpage—just paste the address | Easy setup—just paste | No technical configuration |
| Public Pages Only | Eko never tracks pages behind logins or pages containing personal information | Your private data stays private | No PII liability or compliance risk |
| Always-On Checks | Eko monitors every page 3x per day, automatically | No configuration—every page is checked consistently | Predictable monitoring with no frequency decisions |
| Urgent Pages | Mark any page as Urgent for instant SMS + email when a meaningful change is detected | Time-sensitive pages get immediate alerts to your phone | Critical vendor or competitor pages never slip through |
| Tracking Notes | Add context for why you're tracking | Get personalized explanations | Document business rationale |
| Folders | Hierarchical organization | Stay organized across topics | Team collaboration structure |
| Favorites | Quick-access bookmarks | Find important pages fast | Priority monitoring |
| History | View all past changes | See patterns over time | Complete audit trail |
Always-On Monitoring
Eko checks every page you track three times per day—no configuration needed. You don't choose a frequency; Eko just watches. This eliminates a common pain point with other tools: picking the wrong cadence and either missing changes or wasting checks.
Urgent Pages: Instant Alerts When It Matters Most
Not every page needs your immediate attention—but some do. Mark any tracked page as Urgent and Eko will send you an SMS and email the moment a meaningful change is detected, rather than waiting for your next digest or app visit.
Examples of Urgent pages:
- A competitor's pricing page before your big launch
- A vendor's terms of service during contract renewal
- A status page for a service powering your production system
- A job listing you're about to interview for
Urgent notification settings are managed in your app settings, where you can:
- Set your phone number for SMS delivery
- Define quiet hours to pause Urgent SMS (emails still deliver)
- Toggle Urgent on or off per page at any time
Tracking Notes: Personalized Intelligence
When you add a page, you can tell Eko why you're tracking it:
"Watching for price drops on this laptop. Alert me when it goes under $800."
Eko uses this context to frame its explanations around what you care about—not generic descriptions of what changed.
Without a tracking note:
"Pricing section was updated with new values."
With a tracking note:
"The laptop you're watching dropped from $999 to $749—below your $800 target."
B. AI Intelligence (Key Differentiator)
Eko's AI doesn't just detect changes—it explains them. Every change summary includes:
What Changed
A factual, 1-2 sentence description of what's different.
"Stripe updated their Pro plan pricing from $29/mo to $39/mo and reduced the annual discount from 20% to 15%."
Why It Matters
Significance framed by your tracking intent (if provided).
"If you're evaluating Stripe for your SaaS, this 35% price increase affects your cost projections."
Confidence Score
A 0-100% rating reflecting how clearly Eko could identify the change signal.
| Score | Meaning | What To Do |
|---|---|---|
| High (80%+) | Clear, unambiguous change | Trust the summary |
| Medium (50-79%) | Likely accurate, some ambiguity | Review if critical |
| Low (<50%) | Uncertain or complex change | Check the source page |
Why confidence matters: Unlike tools that just say "page changed," Eko tells you when you can trust its analysis—and when you should verify yourself.
Inline Diffs (Section-Level Precision)
For important changes, Eko provides inline diffs showing exactly what changed within each section:
| Without Inline Diffs | With Inline Diffs |
|---|---|
| "Pricing section updated" | "Pro plan: $29/mo → $39/mo. Annual discount: 20% → 15%" |
| "Status page modified" | "API Gateway: Operational → Investigating. Incident #4521 opened." |
| "Product availability changed" | "Stock: In Stock → Only 3 left. Price: $1,299 → $999" |
The difference: You know exactly what changed without visiting the page.
Noise Filtering
Eko automatically filters out noise that triggers false alerts in other tools:
- ❌ Timestamp updates ("Last updated: Jan 30, 2026")
- ❌ Session-specific content (user names, cart counts)
- ❌ Ad rotations and dynamic banners
- ❌ Minor formatting changes
- ✅ Only meaningful content changes
Page Type Detection
Eko automatically classifies pages into 24+ types for tailored analysis:
| Category | Page Types |
|---|---|
| Business | Pricing, Product, Careers, Partners, Roadmap |
| Technical | API docs, Changelog, Status, Documentation |
| Legal/Policy | Terms, Privacy, Security, Accessibility |
| E-Commerce | Product detail, Availability, Billing, Shipping, Returns |
| Content | Blog, Events, Entertainment |
Why it matters: A "change detected" on a status page is analyzed differently than a change on a pricing page. Eko understands context.
C. Notifications
| Feature | Description |
|---|---|
| Per-Change Email | Get an email each time a meaningful change is detected on any tracked page |
| Email Digest | Opt into a daily summary of all changes across your tracked pages |
| Urgent SMS + Email | Mark pages as Urgent to receive instant SMS and email when a change is detected |
| Quiet Hours | Pause Urgent SMS during off-hours (emails still deliver) |
| Notification Settings | Manage SMS number, quiet hours, and digest preferences in your app settings |
How Notifications Work
Every tracked page gets per-change email alerts by default—when Eko detects a meaningful change, you get an email. You can also enable a daily digest that rolls up all changes into a single summary.
For time-sensitive pages, toggle Urgent to add instant SMS delivery on top of email. Quiet hours let you silence Urgent SMS overnight without missing anything—emails still arrive, and SMS resumes when quiet hours end.
D. Organization & Discovery
Folder System
Create hierarchical folders to organize tracked pages by topic, project, or team:
📁 Competitors
📁 Pricing Pages
📁 Feature Announcements
📁 Vendors
📁 Contract Terms
📁 Security Certifications
📁 Personal
📁 Shopping Watchlist
📁 Job Search
Discover Section
Browse pre-built tracking suggestions by:
- Page type (Pricing, Status, Changelog...)
- Industry (SaaS, E-commerce, Finance...)
- Use case (Competitive intel, Deal hunting, Job search...)
E. Dashboard
| Component | What It Shows |
|---|---|
| Overview Stats | Pages tracked, changes this week, trends |
| Recent Updates | Latest changes across all your tracked pages |
| Page Table | Sortable, filterable list of all tracked pages |
| Change Feed | Chronological view of all detected changes |
5. Competitive Comparison
Feature Matrix
| Feature | Eko | Visualping | Distill.io | ChangeTower |
|---|---|---|---|---|
| AI Change Summaries | ✅ What/Why/Confidence | ❌ Visual diff only | ❌ Basic alerts | ❌ Screenshot diff |
| Meaningful Change Filter | ✅ Noise filtered | ❌ All changes | ❌ All changes | ❌ All changes |
| Confidence Scores | ✅ Transparent uncertainty | ❌ | ❌ | ❌ |
| Monitoring Frequency | ✅ 3x/day, always on | ⚠️ User-configured | ⚠️ User-configured | ⚠️ User-configured |
| Urgent SMS Alerts | ✅ Instant SMS for marked pages | ❌ | ❌ | ❌ |
| Section-Level Diffs | ✅ Inline with values | ❌ Page-level | ❌ Element-level | ❌ Visual |
| Page Type Detection | ✅ 24+ types | ❌ | ❌ | ❌ |
| Tracking Notes Context | ✅ Personalized summaries | ❌ | ❌ | ❌ |
| Fair-Use Compliant | ✅ Non-substitutive | ⚠️ Full screenshots | ⚠️ Content storage | ⚠️ Screenshots |
| No Personal Data | ✅ Public pages only, no PII | ⚠️ Tracks any content | ⚠️ Tracks any content | ⚠️ Tracks any content |
| No Element Selectors | ✅ Just paste a webpage address | ❌ Config required | ❌ Config required | ❌ Config required |
Eko's Unique Advantages
1. Intelligence Over Alerts
Other tools tell you something changed. Eko explains what changed, why it matters, and what to do about it.
Competitor alert:
"Change detected on stripe.com/pricing"
Eko alert:
"Stripe raised Pro plan pricing from $29/mo to $39/mo. Annual discount reduced from 20% to 15%. If you're evaluating Stripe, this affects your cost projections."
2. Noise-Free Monitoring
Other tools trigger alerts for every pixel change—timestamps, ads, session data. Eko filters noise automatically, so you only get alerts that matter.
Result: Fewer alerts, higher signal. You won't learn to ignore Eko notifications.
3. Transparent Confidence
Eko tells you how certain it is about each change. You know when to trust the summary and when to check the source.
Why this matters: AI isn't perfect. Honesty about uncertainty builds trust.
4. Publisher-Friendly Design
Eko is designed to be non-substitutive—we summarize changes to drive you back to the source, not replace visiting it. This makes Eko:
- Legally safer (fair-use compliant)
- Ethically better (supports publishers)
- More accurate (you verify important changes)
5. No Personal Data
Eko only tracks public pages—pages anyone can visit without logging in. We never monitor pages behind authentication, and we don't track pages containing personal information. This means:
- No PII enters Eko's systems
- No compliance risk for you or your organization
- No ethical gray areas around private content
Why this matters: Other monitoring tools let you track anything, including authenticated dashboards and personal account pages. Eko draws a clear line: public pages only. This is a deliberate design choice that keeps your data safe and our platform trustworthy.
6. Zero-Config Setup
Other tools require you to configure element selectors, define what to watch, and maintain rules as pages change. Eko just works—paste a webpage address and go.
6. Pricing
| Plan | Pages | Monitoring | Urgent Pages | History | Trends | Price |
|---|---|---|---|---|---|---|
| Free | 10 | 3x/day | ❌ | Last 10 changes | ❌ | $0/mo |
| Eko Base | 50 | 3x/day | 5 | Lifetime | ❌ | $9/mo |
| Eko Pro | 125 | 3x/day | 25 | Lifetime | ✅ | $19/mo |
| Eko Team | 300 | 3x/day | 50 | Lifetime | ✅ | $39/mo |
Plan Details
Free Plan
- Best for: Trying Eko before committing
- Track up to 10 pages, monitored 3x per day
- See your last 10 changes per page
- Full AI summaries and inline diffs
- Email alerts on every change
- No credit card required
Eko Base
- Best for: Individual power users
- Track up to 50 pages, monitored 3x per day
- Mark up to 5 pages as Urgent for instant SMS + email
- Full change history (lifetime)
- Per-change email alerts + optional daily digest
Eko Pro
- Best for: Professionals and small teams
- Track up to 125 pages, monitored 3x per day
- Mark up to 25 pages as Urgent for instant SMS + email
- Everything in Base, plus:
- Trends analysis to spot patterns over time
- Priority support
Eko Team
- Best for: Teams and organizations
- Track up to 300 pages, monitored 3x per day
- Mark up to 50 pages as Urgent for instant SMS + email
- Everything in Pro, plus:
- Team collaboration features
- Volume pricing available for larger needs
Enterprise
For organizations tracking 300+ pages or needing custom integrations:
- Custom page limits and Urgent page quotas
- Custom monitoring frequencies
- SSO/SAML authentication
- Dedicated support
- Contact sales for pricing
7. Use Cases by Audience
For Consumers
Deal Hunters
- Track prices on products you're waiting to buy
- Get alerted when prices drop below your target
- See exact values: "$1,299 → $999" not just "price changed"
Example tracking note:
"Watching for this TV to drop under $700 for the Super Bowl."
Job Seekers
- Monitor career pages at companies you want to work for
- Catch new postings as soon as they're live
- Track job descriptions for changes in requirements
Example tracking note:
"Alert me when they post senior engineering roles with remote options."
Travelers
- Watch flight prices on routes you're considering
- Track hotel rates for upcoming trips
- Monitor travel policies for cancellation terms
Example tracking note:
"Tracking JFK→LAX flights for March. Alert me under $250 roundtrip."
Parents
- Follow school announcements for schedule changes
- Track program registrations to catch openings
- Monitor kids' product prices for back-to-school deals
Example tracking note:
"Watching summer camp registration—alert me when spots open."
For Professionals
Product Managers
- Track competitor pricing to inform your strategy
- Monitor feature launches to stay competitive
- Watch roadmaps for upcoming capabilities
Example tracking note:
"Competitor pricing—need to know if they undercut our $49/mo tier."
Software Engineers
- Catch API deprecations before they break your integration
- Monitor SDK releases for security patches
- Track status pages for services you depend on
Example tracking note:
"Alert me to breaking changes or deprecations in v3 API."
Marketers
- Watch competitor messaging for positioning shifts
- Track industry pricing for market trends
- Monitor landing pages for campaign changes
Example tracking note:
"Competitor homepage—watching for messaging changes or new value props."
Sales Representatives
- Track prospect company news for conversation starters
- Monitor pricing changes to inform negotiations
- Watch for buying signals like team expansions
Example tracking note:
"Prospect's careers page—alert me when they expand the sales team."
For Enterprise
Procurement Teams
- Monitor vendor pricing before renewals
- Track terms of service changes
- Watch security certifications for compliance
Example tracking note:
"Vendor pricing page—renewal in Q3, need advance notice of increases."
Compliance Officers
- Track regulatory updates for relevant policies
- Monitor privacy policy changes at vendors
- Watch industry guidance documents
Example tracking note:
"SEC guidance page—alert me to new requirements affecting our filings."
Business Intelligence
- Track competitor moves across the market
- Monitor M&A announcements for industry shifts
- Watch market signals from key players
Example tracking note:
"Competitor investor relations—watching for acquisition or funding news."
IT/Security Teams
- Monitor security advisories for critical systems
- Track service status for infrastructure dependencies
- Watch vendor security pages for incidents
Example tracking note:
"AWS security bulletins—alert me to critical vulnerabilities."
8. Messaging Framework
Headlines
Hero/Homepage
- Never Miss What Matters
- Know What Changed—And Why It Matters
- Intelligent Page Monitoring. Meaningful Alerts.
Feature-Focused
- AI-Powered Page Monitoring That Explains Changes
- Get Answers, Not Just Alerts
- Section-Level Precision. Zero Configuration.
Problem-Focused
- Stop Manually Checking Pages. Start Getting Answers.
- Tired of "Page Changed" Alerts That Tell You Nothing?
- Monitor Less. Know More.
Competitive
- Smarter Than Screenshot Diffs. More Useful Than Basic Alerts.
- Beyond "Page Changed": Intelligent Change Summaries
- The Monitoring Tool That Actually Explains Changes
Taglines
- "Intelligent page monitoring. Meaningful change detection."
- "Track pages. Get insights. Stay informed."
- "What changed. Why it matters. How confident we are."
Value Propositions (Feature → Benefit)
| Feature | Benefit |
|---|---|
| AI summaries | Know what changed without reading diffs |
| Confidence scores | Trust the analysis—or know when to verify |
| Noise filtering | Only get alerts that actually matter |
| Inline diffs | See exact values like "$29 → $39" |
| Tracking notes | Get explanations personalized to your intent |
| 3x/day monitoring | Every page watched automatically—nothing to configure |
| Urgent SMS alerts | Get a text the moment a critical page changes |
| Zero-config setup | Just paste a webpage address—no selectors or rules |
CTAs by Funnel Stage
| Stage | Primary CTA | Secondary CTA |
|---|---|---|
| Awareness | See How It Works | Watch Demo |
| Consideration | Start Free | Compare Plans |
| Conversion | Get Started Free | Upgrade to Pro |
| Retention | Explore Pro Features | Invite Your Team |
Proof Points
- 3x/day monitoring on every page, every plan—no configuration
- Urgent SMS alerts for time-sensitive pages
- 24+ page types automatically detected and analyzed
- Section-level diffs show exactly what changed
- Confidence scores on every summary
- Noise filtering eliminates false alerts
- Public pages only — no personal information, no pages behind logins
- Non-substitutive design is fair-use compliant
9. Visual Asset Recommendations
Priority Assets
-
Dashboard Overview
- Stats bar (pages tracked, changes this week, trends)
- Recent updates feed with AI summaries
- Clean, information-dense design
-
Page Detail View
- AI summary card with What/Why/Confidence
- Inline diffs showing specific value changes
- Change history timeline
-
Inline Diff Example
- Side-by-side or highlighted comparison
- Specific values: "$29/mo → $39/mo"
- Section labels ("Pricing", "Pro Plan")
-
Before/After Comparison
- Left: Manual checking frustration (multiple tabs, lost changes)
- Right: Eko alert with clear explanation
-
Mobile Notification Mockup
- Push notification with AI summary preview
- Demonstrates on-the-go value
-
Competitive Comparison Graphic
- Feature matrix visualization
- Clear Eko advantages highlighted
Screenshot Contexts
- Consumer scenario: Price drop alert on a product
- Professional scenario: Competitor pricing change
- Enterprise scenario: Vendor terms update
10. FAQ Content
General
Q: What is Eko? A: Eko is AI-powered page monitoring that tracks webpages you care about and delivers intelligent summaries explaining what changed, why it matters, and what to do next.
Q: How is Eko different from other page monitoring tools? A: Most tools just tell you "something changed" or show you a screenshot diff. Eko uses AI to explain changes in plain English, filters out noise automatically, and provides confidence scores so you know when to trust the analysis.
Q: What can I track with Eko? A: Any public webpage—pricing pages, status pages, job postings, product pages, documentation, news articles, and more. If it has a webpage address and is publicly accessible, you can track it.
Q: Does Eko track pages with personal information? A: No. Eko only monitors public pages—pages anyone can visit without logging in. We never track pages behind authentication or pages containing personal information. No PII ever enters our system.
Features
Q: What are confidence scores? A: Confidence scores (0-100%) indicate how clearly Eko could identify and summarize a change. High confidence means you can trust the summary; lower confidence suggests you should verify by checking the source page.
Q: What are inline diffs? A: Inline diffs show you exactly what changed within each section—like "Price: $29 → $39" instead of just "pricing section updated."
Q: How does noise filtering work? A: Eko automatically ignores changes that don't affect actual content—like timestamp updates, ad rotations, and session-specific elements. You only get alerted for meaningful changes.
Notifications
Q: What are Urgent pages? A: Mark any tracked page as Urgent to receive an instant SMS and email the moment Eko detects a meaningful change. This is ideal for time-sensitive pages like competitor pricing, vendor terms, or production status pages. You can toggle Urgent on or off per page at any time.
Q: Can I control when Urgent SMS are sent? A: Yes. In your app settings, you can set quiet hours to pause Urgent SMS during off-hours. Emails still deliver during quiet hours, and SMS resumes automatically when quiet hours end.
Pricing & Plans
Q: Is there a free plan? A: Yes! The Free plan lets you track up to 10 pages, monitored 3x per day. No credit card required.
Q: How often does Eko check my pages? A: Eko monitors every page 3x per day on all plans—there's nothing to configure. If you need to know about changes faster, mark a page as Urgent to get instant SMS + email when a meaningful change is detected.
Q: Can I upgrade or downgrade anytime? A: Yes, you can change your plan at any time. Upgrades take effect immediately; downgrades take effect at your next billing cycle.
11. Appendix: Page Type Reference
All Supported Page Types (24)
| Category | Type | Example Pages |
|---|---|---|
| Business | pricing | /pricing, /plans |
product | /product, /features | |
careers | /careers, /jobs | |
partners | /partners, /integrations | |
roadmap | /roadmap, /upcoming | |
| Technical | api | /docs/api, /developer |
docs | /docs, /documentation | |
changelog | /changelog, /releases | |
status | status.example.com | |
support | /help, /support | |
| Legal/Policy | terms | /terms, /tos |
privacy | /privacy | |
security | /security, /trust | |
legal | /legal | |
accessibility | /accessibility | |
| E-Commerce | single-product | /products/abc-123 |
availability | Stock/inventory pages | |
billing | /billing, /subscription | |
shipping | /shipping | |
returns | /returns, /refund | |
| Content | blog | /blog, /news |
events | /events, /webinars | |
entertainment | Streaming, media | |
| Fallback | other | Unclassified pages |
Document Version: 1.0 | January 2026 For internal marketing use. Contact product team for technical accuracy review.